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About Visit Inverness Loch Ness

VisitInvernessLochNess is the Tourism Business Improvement District (BID) for Inverness and Loch Ness. The organisation was established in March 2014 following a ballot of all member businesses. Today the organisation has almost 400 levy paying members and 50 ‘opt-in’ members from all the key tourism sectors in the Inverness, Loch Ness and surrounding area – hotels, guest houses, self-catering, visitor attractions, restaurants, outdoor activity providers and more.

The goals of the organisation are to create a more sustainable local tourism industry better able to compete with other similar sized destinations nationally and internationally, by increasing visitor numbers to the area, increasing the level of visitor spend, the length of stay and improving the visitor experience.

Here in the trade section, you will find information about who we are, what we do, what we have achieved and what direct member benefits and opportunities we deliver

Member Benefits

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Here at Visit Inverness Loch Ness we are always working on new happenings and events to help you make the most of your holidays to Scotland. Sign up for our Newsletter and we will share with you new itineraries, our top recommendations of things to do in Inverness, Loch Ness and share our pics of the area, along with any up and coming events to help you plan your Highland Holidays:

What It Means To Be a VILN Member

Being part of an organisation that uses member contributions through the levy and opt-in fees to:

  1. Promote the destination worldwide online at, on social media and at national and international trade shows in collaboration with VisitScotland.
  2. Increase the value and importance of business tourism to the destination by attracting more conferences which directly benefit not only the conference venues but tourism businesses in general.
  3. Support new and sustainable events and festivals such as the Etape Loch Ness.
  4. Improve the local tourism infrastructure through the development of the LochNess360°.
  5. Provide direct member opportunities and benefits such as digital tourism workshops.
  6. Take the concerns and issues of members such as the bed tax, skills shortage, vat in tourism to local and central government.

All these activities are important to the continued sustainability of tourism in our region.

Find Out More About Member Benefits

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VILN Updates

Keep up to date with all of our Visit Inverness Loch Ness Tourism BID updates.

Sign up to our Member Newsletter HERE!

Have information useful to our members? Contact us with your information and updates for us to share in our Member News Section.