Welcome to VisitInvernessLochNess

VisitInvernessLochNess is the Tourism Business Improvement District (BID) for Inverness and Loch Ness. The organisation was established in March 2014 following a ballot of all member businesses. Today the organisation has over 450 members from all the key tourism sectors, hotels, guest houses, self-catering, visitor attractions and many more.

The goals of the organisation are to create a more sustainable local tourism industry better able to compete with other similar sized destinations nationally and internationally, by increasing visitor numbers to the area, increasing the level of visitor spend, the length of stay and improving the tourism infrastructure.

VisitInvernessLochNess 2014 -2017

A summary of what we have achieved
(For more details please click here)

• The branding of Inverness Loch Ness as one destination
• The development of – 30,000 unique sessions per month
• The development of a strong Social Media presence – Facebook 32,000 likes
• A comprehensive ‘What’s On’ Guide for Inverness & Loch Ness imbedded in the website
• Production of outdoor activity promotional video for the destination
• Worked in partnership with VisitScotland to maximise benefit from regional/national events
• Production of an annual ‘See & Do’ map – 160,000 printed in 2017
• Worked with local tourism groups to promote local events
• A UK consumer marketing campaign in partnership with Inverness Airport and VisitScotland
• Developed an extensive image library for use by members
• Secured a collaborative 4 Year, £2M campaign lead by Visit Britain working in partnership with VILN, to market Inverness & Loch Ness internationally in the shoulder/ winter months
• Worked with VisitBritain to deliver the Social Travel Summit, Inverness, September 2016
• Improved access to shores of Loch Ness at 5 laybys on the south side of Loch Ness, in partnership with FCS
• Continued development of the South Loch Ness Trail
• World Host status for the destination, only the 2nd destination in Scotland to achieve this
• 3 year contract to support delivery of the Digital Tourism Scotland lead by HIE
• Provided 13 networking events for members
• Produced a business directory of present offer in area
• A dedicated presence at national and international events at which to promote the area for conferences and business tourism
• Hosted familiarisation visits to promote the area to potential clients
• Delivered Knitfest 2016 , estimated economic impact of £450,000
• Sponsor of Etape Loch Ness 2016, 2017 and 2018
• Raised issues of concern to members at both a local and national level eg rates revaluation, VAT in tourism, Brexit, the Inverness Artworks Project, broadband in rural areas, the Castle Project
• Developed a suite of ‘member only’ benefits

Membership benefits – Click here

If you have any questions or wish more information about content on this website, please contact or alternatively phone 01463 219219.