The films will be released in advance of Scottish Apprenticeship Week 2019 (04 – 08 March) to inspire more young people into successful careers in hospitality. The campaigns focus to ‘earn whilst you learn’ is becoming more popular within emerging talent as a very credible option to a talented future.
By featuring first-hand accounts of young apprentices working in a variety of businesses across the West Highlands, the hope is to grow an understanding of the diversity, learnings and skills developed within an apprenticeship. Each of the five, three-to six-minute videos effectively outline why apprenticeship programmes offer a credible alternative pathway to young people seeking a high-flying career. Each hoping to demonstrate the wide range of industry sectors, apprenticeship programmes and career opportunities available in the region.
In the Lovat’s video allows their young prospects, Kerry and Morven, talk about their day-to-day work experiences, what drives their enthusiasm for their apprenticeships, the excellent opportunities they enjoy.
Ian Blackford, MP for Ross, Skye and Lochaber, said:
“Young people are our future and every effort must be made to allow them an accessible pathway into a prosperous beginning in the world of employment. The Developing the Young Workforce West Highland programme has done some exceptional work in producing these videos to highlight the magnitude, and quality, of the apprenticeship programmes available to young people across Lochaber, Skye and Wester Ross.
“I couldn’t recommend this project enough. I would urge any young person in Lochaber, Skye and Wester Ross to take inspiration from those featured in these videos and consider for themselves the benefits that an apprenticeship programme could have on the rest of their lives.”
The short films, produced by Digital Studio, will be easily accessible online and can be shared with young people still in school and further education to assist them when making informed choices about their future careers. DYW West Highland is expecting to complete and launch another seven apprentice films throughout 2019, working with other members of Visit Inverness Loch Ness.