VisitBritain working with VisitInvernessLochNess

In January 2015 the then Secretary to the Treasury, Danny Alexander, announced that he had secured £2M for the international marketing of Inverness and Loch Ness by VisitBritain in key overseas markets over the next four years.
Since then, VisitBritain working closely with VisitInvernessLochNess and VisitScotland, have developed the initial programme for 2015/2016 focusing on activity in the US, France and the Netherlands.

On this page you will find regular updates of progress.


Year 3

New VisitBritain Campaign launched - Click here


Year 2

Campaign Summary 2016/17 - Click here

Digital Results -

Landing Pages, Outbound Clicks and Competition entries - Click here

Next page path and Demographics - Click here

PR & Trade Report - Click here


Year 1

Campaign Summary 2015/16 - Click here

Digital Results -

Landing pages, Outbound Clicks and Competition entries - Click here

Great Inverness & Loch Ness Final Report - Click here


Social Travel Summit

Report on the Social Travel Summit 2016 - Download Here

Final Results Infographic - Click here


Press Releases

New 2017 Campaign - Click here

Campaign targeting customers in France and Germany- Download here


Member Presentations

VisitBritain Presentation to VILN Members November 2016 - Click here

VisitBritain Presentation to VILN Members September 2015 - Click here