VisitInvernessLochNess

Member Benefits

20 great reasons to be part of VisitInvernessLochNess

Membership of VisitInvernessLochNess entitles your business to the following direct benefits:

• Listings on www.visitinvernesslochness.com and direct link through to your website. The website presently (October 2017) averages 29,000 unique users per month.


• To list your special offers free of charge on www.visitinvernesslochness.com


• To use Guestlink free of charge to update your listing and monitor your listing’s monthly performance.


• To share in the VisitBritain campaign fam trip, media and trade opportunities


• To share and promote your events and successes on the VILN visitor Facebook page – currently 32,000 followers


• To share your images on the VILN Instagram page, currently 1400 followers


• To share information of interest to all VILN members on our trade Facebook page


• Be kept up to date with VILN member news, stats and opportunities through monthly e-bulletins and through our social media


• Use of a bank of images and videos taken by professional photographers for Inverness and Loch Ness including images taken by VisitBritain


• The opportunity to undertake the World Host training programme


• The opportunity to raise your level of digital skills and ability through participating in the Digital Tourism Scotland workshops


• An invitation to three free VILN networking events per year


• Supply of free “See & Do” tear-off maps of the Inverness and Loch Ness area


• Free listing on the "See & Do" maps for restaurants, tearooms/cafes, visitor attractions, cruise boats and outdoor activity providers


• The opportunity to be a sponsor of the "See & Do" maps


• The use of VILN branding and straplines within brand guidelines


• The option to feature in the conferences section of the website and the Business Tourism directory


• The opportunity to attend VisitScotland Expo as part of the VILN stand


• The opportunity to host buyers as and when they visit the area


• The opportunity for local tourism groups and associations to work collaboratively with VILN

However, VisitInvernessLochNess is about much more than direct, ‘immediate’ benefits, it’s about building a more sustainable tourism destination, one that can compete on an equal footing with other similar sized destinations elsewhere in the UK and overseas. To achieve this we must as a destination invest in our product and ‘sell’ the destination to visitors and the conference market. This is the only way we will in the longer term attract more visitors to the area, who will stay longer and spend more. Visitors don’t come to a destination for its accommodation, they come for what the area has to offer! For these reasons in addition to direct business benefits, VisitInvernessLochNess is committed to:

  • Working collaboratively with partners such as VisitScotland and VisitBritain to maximise the marketing and promoting of the area to key national and international markets, particularly during the quieter shoulder and winter months
  • Working collaboratively with key partners such as Highland Council, HIE and VisitScotland to attract more conferences and business tourism to the area
  • Promoting and supporting existing and new sustainable events and festivals
  • Working with the public agencies to improve the tourism infrastructure in the area, specifically on projects such as improving accessibility to the shores of Loch Ness and completion of the South Loch Ness Trail thus linking up with the Great Glen Way and creating a 360 degree trail around Loch Ness
  • Providing opportunities for member businesses to improve and grow their business through initiatives such as World Host
  • Acting as a strong voice for the local industry on issues that directly affect all members

 

Falcon Square Inverness