VisitInvernessLochNess

Digital Tourism Scotland - Embracing Digital to Grow Your Business

DIGITAL TOURISM SCOTLAND (DTS) PROGRAMME

In partnership with Highlands and Islands Enterprise (HIE), we have launched a tourism specific programme of digital training and support. The aim is to help our members enhance their skills to harness the power of digital and grow their businesses.  There are a total 20 workshops to choose from within the DTS Programme. 

 

DTS WORKSHOPS - MAY 2017

- Search Engine Optimisation (SEO) for Tourism, Monday 22 May 2017 at the Glen Mhor Hotel from 12.30pm - 3.30pm. 

How many ways can your audience find your tourism business? Or indeed, how might you find them?

In this session we will cover:
Search Engine Optimisation (SEO) – in plain English in an easy to follow format with a useful template to use for ongoing SEO tasks - Mobile Search – how your website may appear or list on mobile devices - Review Platforms (e.g. TripAdvisor) and other referral sources - Google My Business and Google Advertising.  Click here for more information and/or to book.

- A Practical Beginners Guide to Facebook for Tourism, Wednesday 31 May from 12.30 – 3.30 at the Glen Mhor Hotel, Inverness. 

Did you know you can “boost” Facebook posts so that they reach new audiences?  This workshop is aimed at beginners and those who might have had little success with Facebook. Starting at the beginning with the basics, this workshop will take tourism businesses step-by-step through the different components and functionalities of Facebook. Click here for more information and/or to book.

 

PAST WEBINARS/WORKSHOPS 

Highlands and Islands Enterprise (HIE) Webinars

- Autumn/Winter 2016 Digital Tourism Webinars including People Power, Tourism and the Community, Booking Trends, Marine Tourism and Can you be trusted online? are available to view by clicking here . Also to view HIEs booklet click here.

 

- Spring/Summer 2016 Digital Tourism Webinars.  Please follow the link for an introductory video and/or follow the links below to view each Webinar.  For a full Webinar Programme please Download here.

Understanding Digital Tourism - Click here.
Understanding the Digital Tourist - Click here.
Website MOT - Promote, engage and attract more visitors - Click here.
Best in Class - Case studies from success stories - Click here.
Future Proofing - Trends and market leaders - Click here.
Content Creation - Storytelling and building a brand - Click here.

 

Google Digital Garage Workshops

Tell Your Story Online - available here.
Reaching New Customers online - available here.

 

For the Digital Tourism Scotland Visit Inverness Loch Ness survey  results please Download here.

 

If you require any further information, please call Sharon on 01463 219 219 or email sharonm@visitiln.com

 

 

 

Digital Tourism Scotland