VisitInvernessLochNess

Digital Tourism Scotland - Embracing Digital to Grow Your Business

DIGITAL TOURISM SCOTLAND (DTS) PROGRAMME

In partnership with Highlands and Islands Enterprise (HIE), we have launched a tourism specific programme of digital training and support. The aim is to help our members enhance their skills to harness the power of digital and grow their businesses.  There are a total 20 workshops to choose from within the DTS Programme. 

 

DTS WORKSHOPS - AUTUMN/WINTER 2017/2018 PROGRAMME

DTS Briefing: Future of Digital Tourism and Online Booking - Glen Mhor Hotel, Inverness 12 – 3pm, Wednesday 15 November

Digital technology is progressing at a rapid rate and impacting on the overall customer experience for the majority of visitors; from the inspirational stage (choosing a holiday location), all the way through to departure.

This FREE Awareness Session aims to help address your concerns as a business owner or operator and encourage you to feel more confident about your digital presence. You will also hear about how easy and inexpensive it can be to increase your booking capacity and be more successful in a digital world.

For more information and to book please click here

How to get more bookings and enquiries - Glen Mhor Hotel, Inverness 12 – 3pm, Wednesday 23 November

Learn how to launch a cross platform campaign using Google AdWords, Landing Pages, Social Media Advertising and Email Marketing. We’ll share best practice and talk through keyword methodology, how to write great ad copy, improve your quality score and test landing page conversion rate. By the end of the workshop you will have the ability to set up and launch campaigns, and be confident to run these campaigns based on your tourism business goals.

For more information and to book please click here

Inspiring Visitors with Video Content - Glen Mhor Hotel, Inverness 12 – 3pm, Monday 11 December

YouTube has over a billion users, almost one-third of all internet users. Nearly 60% of people watch videos to help them choose accommodations for their travel. Video is an essential asset for online marketing, especially in tourism. Websites, email and social media platforms allow businesses to host and broadcast video, often live video.

This hands-on, creative workshop will show delegates how to use an iPad or iPhone to shoot, edit and upload great videos to YouTube, including voiceovers, background music, and titles. Note that videos can be used across other channels as well. Learn why as humans we respond much better to video and, people in video, along with practical tips on making quality video content using mobile devices.

For more information and/or to book please click here

More information on DTS workshops and webinars please click here

 PAST WEBINARS/WORKSHOPS 

Highlands and Islands Enterprise (HIE) Webinars

- Autumn/Winter 2016 Digital Tourism Webinars including People Power, Tourism and the Community, Booking Trends, Marine Tourism and Can you be trusted online? are available to view by clicking here . Also to view HIEs booklet click here.

 

- Spring/Summer 2016 Digital Tourism Webinars.  Please follow the link for an introductory video and/or follow the links below to view each Webinar.  For a full Webinar Programme please Download here.

Understanding Digital Tourism - Click here.
Understanding the Digital Tourist - Click here.
Website MOT - Promote, engage and attract more visitors - Click here.
Best in Class - Case studies from success stories - Click here.
Future Proofing - Trends and market leaders - Click here.
Content Creation - Storytelling and building a brand - Click here.

 

Google Digital Garage Workshops

Tell Your Story Online - available here.
Reaching New Customers online - available here.

 

For the Digital Tourism Scotland Visit Inverness Loch Ness survey  results please Download here.

 

If you require any further information, please call Sharon on 01463 219 219 or email sharonm@visitiln.com

 

 

 

Digital Tourism Scotland